Dear Retailer
 
The following information is in 3 parts: Overview of your opportunity,
sales training, and how to position Pet Flora™ for maximum customer interest.

We recommend you print a copy of this page for each of your staff. Also, we include a copy of this page with initial orders.
   
PART 1

We know your prospects are

Cat and Dog owners (100,000,000 households nationwide)
Rabbits, Ferrets, Guinea Pigs, Hamsters, even Fish
 
Pet Flora™ has a wide range of uses.
 
1. Immediate need such as diarrhea or vomiting
2. Transition from kennel to home
3. Older animal issues: constipation, bad body and breath odors, gas
4. Preventive use

Pet Flora™ opens the door to additional sales Once your customers feel your staff has their pet(s) best interest at heart, they will be more open to your recommendations.

We know how important word of mouth and repeat business is. Pet Flora™ really does work as advertised. Users will be giving testimonials to everyone they know who has a cat or dog. It is up to you to make sure they are telling them they bought Pet Flora™ from you.
 
We know how important sales aids are. Our website is specifically designed to be educational for Pet Store Owners, Breeders, Veterinarians, and, of course, for your customers. We have a place for you to stamp your name and address on the brochure.
 
We have included testimonials from a breeder who has his own brand of nutritional supplements, and from a long suffering pet owner. We also include an excerpt of a scientific study.  
 
In fact breeders, veterinarians, and satisfied customers have offered to help in any way they can to make sure everyone knows about Pet Flora™. Their conviction is your opportunity!

We know that getting Pet Flora™ into your customer's hands practically assures the sale. In Part 2 we will show how to do this in a most comfortable manner.
 
We know that training is critical. See Part 2 for training information. It is short and well thought out to assure our mutual success. 
 
Become a hero and make a high return. We are estimating a minimum 25% of your customers has an immediate need for Pet Flora™. The other 75% also need Pet Flora™, but are not aware that a fast acting, all natural, over-the-counter product exists. Remember, there is a 67% return on your investment. That is $7.95 per box and $195 per case.
 
Even without training, if you can get your sales staff to hand out brochures, or put our starter package in your customers hands, or strategically place Pet Flora™ on your shelves, and on your check out counter you will begin ringing up high percentage sales, and high profit sales.
 
Our purposely-designed product packaging, POP, and Brochure does the selling for you. All you have to do is make sure you place them strategically. (See Part 2 for details)
 
Pet Flora™ is among the few far reaching products that you are likely to encounter.
We know every cat and dog customer should have Pet Flora™ on hand, if for no other reason than to quickly resolve a diarrhea or vomiting episode. We have previously mentioned the three long term uses: kennel transition, as a preventative, and as a support for any illness and medication whatsoever.

How many cat and dog customers do you have 200- 2000? It is hard to imagine a pet store with less than 200 cat and dog customers. This means you need at least ten cases of Pet Flora™. You will need some inventory.
 
What's in a case? For one thing there is a $195 profit! Follow our sales techniques and enjoy terrific customer loyalty and additional sales. One case of Pet Flora™ contains 24 starter packages @ MSRP $19.95. Even a modest sized Pet Store will go through 10 cases within a few short weeks for a minimum profit of $1995!
 
Because Pet Flora™ has so many uses and 100 million potential customers, we anticipate a great demand. Know that we will be doing everything possible to ensure current accounts timely delivery. We recommend you give us a standing order of 5 cases per store for the first few months.
 
100% Guarantee! Pet Flora™ will do everything we say, or return it for a full refund.

Most importantly We have provided you with a product you can sell with 100% confidence. We've provided you with product packaging designed to sell. We've provided you with easy to follow sales techniques and product display strategies. Plus we're making ourselves available for questions.

With all this going for you, it's hard to imagine not being successful. Your opportunity to take maximum advantage of what Pet Flora™ can do for your customers and your bottom line is now in your hands.
 
PART 2
 
Training your staff
 
We've made selling and training easy for you. When you put Pet Flora™ on the shelf or checkout counter, examine the packaging, POP, and brochure. They are all training and sales aids.

Before discussing Pet Flora™ with your customers we recommend that you and your sales staff review our educational materials and website several times.
 
Brochures are also available (they come with every case order) which will reinforce the information on our website.  In less than 20 minutes everyone should have a good feel for Pet Flora™ and what it's capabilities are.
 
Pet Flora is a multi-use product. What makes Pet Flora™ an especially profitable product is Pet Flora™ treats a wide variety of conditions:
 
IMMEDIATE NEED Pet Flora™ should be sold to keep on hand for the inevitable times when customer's pet(s) have eaten or drunk something they shouldn't and are now experiencing diarrhea or vomiting. But there's more to the Pet Flora sales opportunity

Giving Our Starter Pack Away

Saves You Money!

KENNEL TRANSITION Perhaps the greatest intestinal stress an animal has is the separation from kennel (or store) to its new home. If you sell animals, you want a smooth transition. Not only do we recommend that you give Pet Flora™ several days in advance of sale, but by including a starter package and brochure with every animal you sell (and instructing the excited new owner on use), you will maximize customer satisfaction, saving you and your staff valuable sales time. Time that can be spent selling more Pet Flora™.

(1) How many cats- dogs do you own?
(2) Do you breed them?  If yes, Do they have stress issues when going to their new homes?
(3) Do they have any nagging disorders like constipation, IBS, vomiting?
(4) Do they lack energy?
(5) Do they show any signs of bad breath, body odor, or foul gas?
(6) What do you give them for diarrhea or vomiting?
 
The questions will lead to some interactive conversation. In our test marketing, nearly every pet owner had a story to share concerning health issues with their pet.
 
 
PART 3

Understanding and using Pet Flora™ Sales Aids
 
Every aspect of Pet Flora™ packaging was purposely designed to sell for you. This includes the Starter Package, POP, and Brochure. Startegic placement assures success. Put our brochures, or starter package in your customer's hands. 
 
THE POP Note the small size, designed for the most limited checkout counter space! Each POP is preloaded with 12 vertical starter packages. Each case comes with 2 POPs, 2 brochure stands and 24 brochures. This assures that you always have a fresh sales aid at your check out counter and on your shelf. As you reorder (and as long as your POPs look good) place them in other likely areas. Make sure they have starter packages in each POP with brochure stands next to the POP.

Review the numerous POP selling points during training. The back of the POP that faces your sales clerk behind the counter lists the primary uses, serving as a constant reminder for when a customer comes in and asks "Do you have anything for diarrhea or vomiting? Even if the customer does not ask, assume they have a need.

Say, "Here's a new product we just got in." Pick the POP up and point to the back flap (The Ultimate Diarrhea and Vomiting Treatment), then quickly turn the package to the testimonial side and read the two testimonials to the customer. Hand them a starter package. When they ask, "How much?" Say, "it's only $19.95 for 8-16 treatments depending on the size of your animal. Then ask, "Can I ring this up for you?" Then, wait for their response.
 
STARTER PACKAGE The booklet format for the starter package was specifically chosen as this design lends itself to be picked up and read.
 
Strategically placed (eye level), the customer cannot help but notice the happy girl hugging her dog. Note under her arm: Because You Love Your Pet
 
The customer simply cannot resist taking the starter package out to find out more. Everyone knows that if you can get a product into your customer's hands the chances of buying go WAY UP!

Strategically Positioning Pet Flora. Big profits come from strategic placement.
 
Place the POP at eye level to maximize  customer interest. The customer will focus on the happy girl hugging her dog. On some level they will recall "Because You Love Your Pet" which is overlaid on the photo, under her arm.
 
The customer simply cannot resist picking up the starter package to find out more. In this case it's a product they've been looking for, but never knew existed.

Everyone knows that if you can get a product into their hands their chances of buying go WAY UP! 
 
You can sell with confidence
 
100% Guarantee! Pet Flora™ will do everything we say, or return it for a full refund. That's how strong our commitment is.

Speaking of commitment, we also offer technical support by phone fax or email.

All you have to do is follow our proven techniques. Pet Flora™ positions you to set a record for percentage of sales, repeat business, and word of mouth advertising. 
 

Your friends at Vitality Science